'Electronic Commerce Essentials '98' Workshop Scheduled for October 26-28, 1998.

Expert Faculty to Provide Solutions for Business in the Electronic Marketplace

BOSTON, Oct. 9 /PRNewswire/ -- The Massachusetts Electronic Commerce Association, a non-profit trade association dedicated to promoting the electronic commerce industry in Massachusetts and to providing a forum for organizations and businesses involved in emerging technologies, today announced Electronic Commerce Essentials '98, a three-day, intensive educational workshop designed to help industry executives learn about e-commerce trends and gain an understanding of how to profit in the emerging electronic marketplace. The workshop is co-sponsored by Compaq Computer Corporation, GTE CyberTrust, IBM, Sun Microsystems and Mass High Tech, and will be held October 26-28, at the DoubleTree Guest Suites Hotel in Waltham, Massachusetts.

"Electronic Commerce Essentials is an educational workshop designed specifically for executives who recognize the importance of understanding how e-commerce will impact their business, but lack sufficient time to devote to the process," said Tom Hopcroft, President of the Massachusetts Electronic Commerce Association. "It is not intended to bombard attendees with new products, sales pitches, or multi-channeled keynote speeches."

Sessions will be taught by executives from such leading authorities as Armstrong World Industries, Compaq Computer Corporation, Concord Communications, Electronic Press Services Group, Forrester Research, Granitar Systems, GTE CyberTrust, IBM, IDC Research, Larry Miller Productions, nCipher, OneWave, OrderTrust, Silknet Software, Sun Microsystems, Tibersoft Corporation, WebPromote and the Yankee Group. Through a combination of presentations and case studies, attendees will gain an understanding of issues surrounding the new Internet economy, as well as an in-depth look at the technological aspects and the business opportunities of selling on the Web. Most importantly, attendees will come away with actionable ideas that can help their businesses succeed in this new marketplace.

"Our goal is to create an environment for learning and to deliver useful information that will enable our attendees to take advantage of e-commerce," Hopcroft said. "I am confident that attendees will return to their companies with a clearer understanding of how to prepare their businesses to benefit from the expanding world of e-commerce."

For more information contact the Massachusetts Electronic Commerce Association at info@massecomm.org, 617-722-9319, fax: 617-988-2040; 66 Charles Street, Suite 140, Boston, MA 02114, or visit the Association's online resource publication at http://www.ebuzz.org/